Naomi Campbell on the profitability and marketing African fashion and fabrics

Recently, when Naomi Campbell was at a fashion show in Durban, South Africa, she touched upon an important subject in art, culture and fashion that probably isn’t talked about enough. The typical historical pattern for Africa – and other indigenous nations and cultures around the world – is for Europeans and the Western world to adopt their cultural production and label and market it for Western industrialized markets. The most obvious example has been in the music industry, but it happens with medicine, food, clothing, oils, etc. that come from plant and products, as well as in cultural art forms. When one mentions African fabrics, of course, Kente cloth comes to mind. Africa produces amazing batik cloth prints as well – but some of the most successful producers and marketers of those fabrics are Europeans. As we can see from in pop culture and fashion, through movies like “Black Panther,” Kente is becoming highly popular. It is incumbent upon people of African descent to work creatively with these trends and to market and produce Kente in new and unique ways. This helps African people retain the value and the profits of Africa’s cultural heritage.

Why Naomi Campbell believes Africa should guard its fashion and fabrics jealously

Kopano Gumbi, CNBC Africa

Africa should guard its fashion and fabrics jealously to stop the western world coming in and making a fortune from them, says one of the world’s best known supermodels.

Naomi Campbell– draped in an elegant gown, in the colours of a peacock with a flamboyant head wrap crowning her towering six foot frame, took to the stage Friday at the Durban International Convention Centre, South Africa for the FORBES WOMAN AFRICA Leading Women Summit.


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